Head of Social Media at BBC iPlayer & BBC Three, specializing in audience growth, platform-native storytelling, entertainment marketing, and AI-driven media strategy.

ANDRE SOUSA

I lead social strategy for some of the UK’s best-known entertainment brands, turning programmes into culturally relevant, platform-native campaigns that grow audiences and deepen fandom.

I’m also building practical ways for media organisations to use AI across content, publishing, and audience engagement, and I’m open to senior leadership, advisory, and speaking opportunities in media, entertainment, and digital innovation.

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What I'm Known For

Audience Growth & Fandom

Helping entertainment brands grow audiences, deepen fandoms and build meaningful connections with viewers.

Entertainment Marketing

Creating social-first campaigns that help entertainment, drama, reality and factual content reach new audiences and cut through culture.

Social Media Leadership

Building high-performing teams and shaping social media functions that deliver creative, strategic and organisational impact.

AI & Media Innovation

Exploring how artificial intelligence can transform content creation, publishing workflows and audience engagement across media organisations.

Platform Strategy

Turning platform shifts, audience behaviours and emerging trends into opportunities for growth and innovation.

Talent & Partnerships

Collaborating with creators, talent, production partners and stakeholders to maximise reach, relevance and cultural impact.

Industry Speaking & Thought Leadership

Sharing perspectives on social media, audience growth, entertainment marketing and AI innovation through conferences, panels and industry events.