EXPERIENCE

I currently lead the BBC’s flagship social media teams for iPlayer and BBC Three, shaping campaigns that connect with under-35 audiences in particular, and the UK audience at large, and drive SVOD growth.

● Delivered a double-digit uplift in views across priority campaigns including The Traitors, Gladiators, Doctor Who, Drag Race UK, Gavin and Stacey and A Good Girl’s Guide to Murder.
● Generated billions of video views in the past year by integrating talent and creator partnerships into platform-first campaigns.
● Introduced AI-powered workflows in a high-stakes public service environment, increasing efficiency, coaching and accessibility.
● Oversaw two of the UK’s top three entertainment programmes in 2024 and secured multiple award nominations.

Led the BBC Three’s end-to-end social strategy, targeting 16–34s with bold, platform-native storytelling.

● Tripled the BBC Three TikTok following in 6 months.
● Delivered record-breaking impressions for returning campaigns.
● Built a high-performing team culture that drove creativity and award recognition.

Played an instrumental role in defining Potato’s social and digital content strategy and execution. I set up the social media vision, strategy and framework to use social media and other channels to drive engagement towards our shows. Focus on development, management and creation of social media campaigns, branded content, digital video and original short form content.

Key Responsibilities:
● Managing all the digital content output of ITV Studios’s label Potato.
● Effectively manage multiple show launches to ensure maximum amplification on social, drive views to simulcast and streaming viewing and raise the profile of our titles.
● Driving innovation and creative excellence across social and online video channels.
● Unlock revenue streams around our existing IP and build commercial partnerships that work, which I do by working closely with Commercial, Partnerships and Activations teams.
● Create and develop brand new content for multiple platforms, such as short form, podcasts and TV.
● Community growth and management of over 2.5M fans across all platforms.
● Build, lead and nurture a growing diverse team of high performing individuals.

Key Achievement/Projects:
● Brainiac TikTok account organically reached 485k followers since its launch in February 2021. The show hasn’t been on TV since 2008. The Chase TikTok account is on track to reach 100k on the platform in less than 3 months.
● Consistent double-digit growth in YouTube views and revenue over the past two years; on track to deliver the same growth rate this year (to 37M views).
● ITV Hub’s first original short form commission with The Chase EXTRA, that we’ve developed and made in partnership with Gala Bingo.
● Creation, development and implementation of the digital content partnership with Carex and Mummy Diaries that delivered 6.5M impressions across 8 posts (around 35% above expectations).
● We’ve raised the profile of our shows and that kept them getting recommissioned and winning awards.

Worked across multiple projects both in development and broadcasting as a producer, director or edit producer. I also worked on social media activation on key shows and developed our YouTube channels and commercial partnerships.

Key Responsibilities:
● Produce and direct high quality segments for the main terrestrial television channels in the UK: BBC, ITV, ITVBe, Channel 5.
● Edit Produce segments on TV shows to the highest standards and editorial control, including comm writing, story development, episode shaping and delivery.
● Develop and produce pitch decks and taster tapes that led to commissions (Trevor McDonald: An Hour to Catch a Killer).
Key Achievement/Projects:
● Self-shooting Producer-Director on Ninja Warrior UK Series 2 and 3 (VTs and greenscreen chats).
● Edit Produced reality shows and entertainment formats like Bear Grylls Survival School (Series 2), Sam and Billie Faiers: The Mummy Diaries (Series 4 and 5), Ferne McCann: First Time Mum (Series 3) and Iain Stirling’s CelebAbility (Series 1 VTs).
● Content development and strategy for The Chase and Ninja Warrior UK YouTube channels.
● Social media support on key Potato shows.

Took part in brainstorms and shot and edited sizzle tapes that led to commissions (Go for It, Devon and Cornwall Blues). Self-shooting AP on the Brainiac reboot TV pilot and on In the Shadow of Mary Seacole.

As part of the development team, took part in brainstorms and initiated ideas, designed pitch decks and edited sizzles that led to commissions, the highlight being Ninja Warrior UK.
Created The Chase YouTube channel and was responsible for an ITV first: the release of “The Big Reunion 2” concert straight to YouTube, which has now gathered over 4M streams.

Secret Story (TVI, 2010)
So You Think You Can Dance (SIC, 2010)
XXS - Extra Extra Small (shot on location in Argentina) (SIC 2010)
Dancing with the Stars (RTP, 2009)

Government sponsored international internship [INOV Contacto].
Advertisement campaign creation and development, brand and communication design, video editing.

FINAL GRADE: Excellent (distinction) Graduation pilot quiz show "The Big Steal" was optioned by Warner Bros. International TV Production. Dissertation titled "Quiz in the Future: The Evolution of TV Quiz Shows Towards the Century of Engagement".

Final Grade: A.